Strategy is the hidden part of the iceberg, the part we don’t see, the part that carries the weight of it all – it’s the foundation, the roots, … in short: without that part, every business’ action risks less efficiency or even failure. Ever heard of Pareto’s law? 20% effort for 80% results. Strategy: looking for the best formulas, the best investment return, efficiency, profitability. Market research, marketing analysis, media planning, non-media action, defining targets and goals, planning, budgeting, finding the right expressions and tone, giving recommendations.
Before investing, whether it’s a question of time or budget it’s important to reflect on certain aspects beforehand: Who are you? Where do you come from? Where are you going? What results are you aiming for and why? Who are you reaching out to? We know our field as well as we know the Luxembourgish market hence we can ensure to guide you no matter the approach you chose to take.