Verbandskëscht’s new brand identity

To mark its 20th anniversary, Verbandskëscht set out to celebrate two decades of commitment to people — bringing care, comfort, and sunshine into the lives of those who need it most.

The journey began with a refreshed brand identity, centred around Verbandskëscht’s core value: deeply caring for what they do and for those they care for.

Building on this, we developed an emotional campaign that shines a light on the human side of Verbandskëscht’s mission. From home care and nursing to physiotherapy and day centres, every gesture reflects empathy, professionalism, and genuine connection.

With its new heart-shaped logo and the message “bringing the sun to you,” the anniversary film and visuals embody Verbandskëscht’s warmth and dedication — both to its patients and its teams.

The campaign was rolled out across TV, print, digital, and social media, reinforcing our client’s image as a trusted, innovative, and caring service provider in Luxembourg.