Back

Campaign Prost! A toast to…

Fonds de solidarité Viticole

2023

Categories:

audio & podcast, editorial, graphic design

Twice a year and delivered to every letterbox in Luxembourg: the new PROST magazine is sure to make your mouth water. It’s all about wine, gastronomy and passion – with the primary aim of promoting Luxembourg wines and highlighting the work of producers and the treasures of their region.

Our concept: publish a magazine and create exclusive content (videos, visuals & audio) for social networks.

Thanks to a multi-channel communication strategy, Prost can be found at every table, from the most discerning connoisseurs and professionals to anyone who wants to discover the world of wine.

As simple as possible

Explanations, advice, interviews, opinions, sharing… Prost builds bridges between the world of wine and that of gastronomy, between the world of tourism and that of festivities, culture and events – in short, it’s a lovely banquet to which we are all invited.

Over the next few issues, readers will be able to discover the secrets of wine culture, its journey from the vine to our taste buds, winemaking methods, portraits of winemakers, chefs and shopkeepers, and fascinating, deeply human stories. There will be special features, face-to-face discussions to share opinions and break down preconceived ideas. In short, a great programme! Prost!

Once a month, a new podcast hosted by Claire Sertznig (institut vivi-vinicole) and Moskito gives the floor to expert guests, winegrowers or Luxembourg wine lovers. Topics to suit all tastes and levels of knowledge, with valuable practical advice.