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Campaign MyASBL

Ministère de la Justice

2023
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In 2023, we tackled a unique challenge for Luxembourg’s Ministry of Justice: how to make new legislation for ASBLs (non-profit organizations) and foundations not just digestible, but downright interesting for the general public.

Our solution? A vibrant multichannel campaign that turned legalese into must-see content. We developed:

  • A user-friendly website that demystified the new law
  • Engaging social media content that got people talking about ASBLs (who knew that was possible?)
  • An eye-catching video campaign that made legal updates feel like the latest Netflix series

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