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Campaign Jugendpräis

Service National de la Jeunesse

2022 | 2023

Categories:

campaign, event communication, graphic design, illustration, social media, website

The aim of the 5th edition of the ‘Jugendpräis’, organised by the Service national de la jeunesse (National Youth Service), was to raise the profile of youth projects in Luxembourg.

The communication strategy and its execution were entrusted to our agency in October 2022, and the project was a resounding success, with a total of 64 entries in four categories.

Our concept: revitalise the whole aspect of the project to reach out more to young people (but also to the organisations that represent them) by including the 3 influencers Ami Watson, Cecilia Said Vieira and Claire Wampach in the campaign as ambassadors for the Jugendpräis 2023, and by offering a series of livestreams with a voting system. The idea was to include the general public in determining the winners and to use social networks not only to promote the project, but also to encourage the public to take an active part in the campaign.