A 360° Communication campaign for CMCM – Assistance

Summer is the holiday season — and to help everyone prepare with peace of mind and travel without worry, CMCM includes worldwide 24/7 assistance in its basic package, covering illness or accidents during holidays, as well as travel cancellation.
With the tagline “If your holidays take a bad turn – we’re here for you”, the campaign highlighted potentially risky or unexpected situations.

The campaign was rolled out across PRINT, Digital, and Video formats and communicated through OOH, DOOH, Press, TV, and Social Media channels.