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Campaign against sexually transmitted diseases

Ministère de la Santé et de la Sécurité sociale

2023

Categories:

awareness, campaign

For the months of May, June and July 2023, the Ministry of Health has asked us to launch a communication campaign aimed at raising public awareness of the need to protect themselves against sexually transmitted infections. The campaign is aimed particularly at young people and young adults, who are most at risk of contracting STIs.

Protection is good for us

Designed and orchestrated by our teams, it highlights the need to protect oneself against STIs. Messages have been appearing on social networks (Facebook, Instagram, Tinder, Grindr and Snapchat) since May 2023.

A little ‘extra’: street marketing actions deployed until the end of July, under the concept of a mobile stand ‘The Condom Shop’ with distribution of condoms in the campaign colours. The stand will be visiting the busiest areas (Luxembourg city centre and Esch-sur-Alzette) at various events to remind people of the importance of testing and condom use.