Back

Image campaign Wüstenrot

Wüstenrot Luxembourg

2023 | 2024

Categories:

awareness, campaign, cross media, social media, video

For Wüstenrot Luxembourg, we crafted a multi-faceted campaign to boost national awareness and showcase their comprehensive range of home financing solutions. Our strategy went beyond promoting their well-known home savings plans to spotlight their competitive mortgage offerings.

The campaign’s primary objectives were threefold:

to elevate Wüstenrot’s national profile in Luxembourg;
educate citizens about their mortgage services;
and drive mortgage applications by highlighting unique advantages.

We focused on communicating key messages that set Wüstenrot apart: their flexible 40-year mortgage terms, mortgage options for retirees, and individual mortgage solutions for diverse needs.

Our target audience spanned a wide demographic spectrum, ensuring Wüstenrot’s message reached Luxembourgers at every life stage. We appealed to young first-time homebuyers aged 23-30, established adults between 31-54 looking to buy or renovate, and near-retirees and retirees aged 55-65. The campaign also addressed individuals starting anew after life changes and those seeking interim financing or loans for residential purposes.

To ensure maximum reach and impact, we deployed a strategic media mix. This included engaging video content to tell compelling stories, targeted radio spots for audio engagement, and high-visibility OOH transit advertising to catch people on the move.

This comprehensive approach allowed us to connect with Luxembourgers at various touchpoints, effectively communicating Wüstenrot’s expanded services and unique selling propositions. By highlighting the flexibility and inclusivity of Wüstenrot’s offerings, we positioned them as the go-to financial partner for all of life’s housing needs, from young adulthood through retirement.