Campaign Wat ass normal?

Take Charlie, for instance. On the surface, he’s a culture enthusiast with a passion for museums, concerts, and cinema. He enjoys football and spends his free time painting, with a particular fondness for an unusual motif: red dolphins.
But Charlie’s story goes deeper. His real name is Tom, and he has Trisomy 21, commonly known as Down syndrome. While he still lives with his parents, Tom strives for independence, holding down a job and managing many aspects of his life autonomously. He’s also a TikTok aficionado, relishing the opportunity to express himself through video.

This approach allowed us to showcase the multifaceted nature of individuals with disabilities, highlighting their interests, passions, and everyday lives rather than focusing solely on their conditions. By intertwining reality with crafted narratives, we created relatable, authentic stories that challenged perceptions and redefined ‘normal’.

On the surface, Marie is a quintessential phone enthusiast. She’s rarely seen without her beloved device, whether she’s conquering levels in Angry Birds, sharing her life through Instagram stories, or indulging in her favorite pastime – chatting with friends and occasionally pulling off harmless phone pranks. Her prized possession? A meticulously curated phonebook filled with numbers she’s collected, including those of some notable personalities.

But Marie’s story runs deeper. In reality, she’s Carine, a young woman whose life took an unexpected turn after a car accident left her paraplegic. Before the accident, Carine was a passionate dancer and a self-proclaimed night owl. She even performed in a band and lived for the thrill of nights out.
Despite the life-altering event, Carine’s spirit remains unbroken. She doesn’t view her wheelchair as an obstacle, but rather as a tool that enables her daily life. Her story is one of adaptation and finding new ways to connect and express herself.

The Watassnormal campaign didn’t just tell stories about inclusion – it lived them, proving that everyone has a unique tale to tell, regardless of ability or disability.

Redefining Normal Through Inclusive Design

Our 2021 campaign website didn’t just talk about inclusion—it embodied it. With meticulous attention to accessibility, we crafted a digital space that welcomes all users, regardless of ability. From high-contrast options and intuitive keyboard navigation to image descriptions and video transcripts, every element was thoughtfully implemented. The addition of a dark mode caters to diverse perceptual needs, including those with Asperger Syndrome. Watassnormal isn’t just a website; it’s a testament to our commitment to making the digital world accessible to everyone, proving that inclusive design is simply good design.