Cactus Esch-Lallange – A Campaign Full of Magic

When Cactus reached out to us to design the campaign for the opening of its new store in Esch-Lallange, we knew this would be something special. We set out to blend nostalgia and modernity, while keeping the strong local connection that has always defined the Cactus brand.

The result: a campaign celebrating the magic of everyday life – starting with an emotional film about a little girl who carries the “Cactus magic” through Esch, produced together with Moast and Linster Studios.

The magic continued outdoors with giant cactus installations across Esch in collaboration with Publilux, and online through TikTok teasers, influencer activations, and a playful photo booth created with Luxvisual and the Cactus Createam.

A project where nostalgia met local community — and where the familiar green cactus came to life in a whole new way.