In an effort to create more communication and better co-habitation between the different actors in everyday traffic, the city of Luxembourg launched the campaign “Partageons la ville” (Share the road). Its purpose was to create awareness amongst pedestrians, bikers and car drivers.
The campaign was mainly displayed on billboards and bus shelters, which meant it had to be an easy read and instantly understandable. Through its bright colours, it was very visible in all corners of the city. See for yourselves!