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KultEsch, the bi-monthly cultural magazine for the city of Esch-sur-Alzette, was brought to life due to a need of keeping their citizens informed about the buzzing social life of the city. The agenda keeps people up-to-date with all the happenings in the city. The first issue was launched in November 2013 and has since been an integral part of the cultural landscape. The editorial design is kept minimalistic and pleasant to read. In this context, a name and a logo for the magazine were also created. The logo is made-up of the word “Cult” and “Esch”, giving it an instant recognizable meaning.